We build the AI colleague
the Mittelstand deserves.
HEINI. A team that knows ERP systems from the mid-market trenches — not from textbooks. 14 patent applications at the DPMA.
The German Mittelstand is the backbone of the European economy. But it is drowning in manual data maintenance, fragmented systems, and compliance requirements that grow faster than teams. HEINI is not a tool — HEINI is the AI colleague that takes over this work. Patent-protected, EU compliant, productive from day one.
Team
Daniel Heinen
CEO & FounderS. K.
CTOM. W.
Head of ProductL. B.
Head of EngineeringPatent-protected technology — 14 patent applications at DPMA
DE 10 2026 001 485.9DE 10 2026 001 486.7DE 10 2026 001 552.9DE 10 2026 001 553.7DE 10 2026 001 554.5DE 10 2026 001 535.9 DH-PAT-2026-07 to DH-PAT-2026-14 (filed 07–12 April 2026)
Milestones
HEINI founded
Daniel Heinen founds HEINI with the vision of building AI-powered product data management for businesses of every size.
First patent application
DE 10 2026 001 485.9 — Method for automatic generation of digital product passports. 11 more applications follow.
HEINI Alpha
First import of 1,490 products in 14 seconds. Proof of concept with 3 pilot companies from the Mittelstand.
HEINI launch and Founding Member programme
Public launch with 50 founding spots. ERP connectors for SAP, Dynamics, Sage, and DATEV from day one.
Content Engine and multi-channel
Launch of Content Engine and multi-channel publishing. Planned.
US launch and ESPR Advanced
Expansion into the US market. Extended ESPR compliance for all EU product categories.