Your complete workday.
Done.
HEINI Mid-Market — the AI colleague that handles emails, quotes, imports, copy, accounting, DPP and content for you.
6 tools. 3 spreadsheets. 0 connection.
Data gets copied between ERP, PIM, 4 online shops, DATEV and Excel. Every handoff introduces errors. Every correction costs time. The result: a 74% error rate on product data across the average mid-market catalogue.
2 hours of data maintenance. Every day.
Supplier catalogues. Product copy for 4 shops. DPP fields nobody understands yet. Receipt capture for accounting. Status updates for customers. No time left for the work that actually moves the business forward.
EU compliance is coming. You are not ready.
The Digital Product Passport becomes mandatory in 2027. The \u20AC150 de minimis threshold falls in July 2026. Most mid-market companies have no plan, no tooling, no team for this. The clock is already running.
No IT project. No consultant. No rollout.
You have an ERP and a supplier catalogue? Then you are in within 15 minutes.
Account
Enter your email. Add your company. Choose your industry. HEINI creates your workspace.
Connect ERP
Odoo, Xentral, SAP B1 or CSV \u2014 HEINI detects your system. One click. No API configuration needed.
First import
Upload a supplier catalogue. HEINI maps the columns, validates the data, imports. You approve.
Work
Open the HeiniBar. Ask anything. It knows your prices, margins, customers. From this moment on.
Your SAP consultant needs 6 months and a six-figure budget. HEINI needs 15 minutes and a coffee.
Everything that holds you back during the day.
Sort and answer emails
47 → 3Detects supplier catalogues, customer complaints and general enquiries. Handles the routine. Surfaces what needs you.
Import catalogues and prices
14 sec1,490 products auto-mapped from any format. Column recognition, duplicate detection, price validation. One click.
Generate product copy
For all 4 online shops, SEO-optimised, tone-matched per channel. Review and approve. No copy-paste between tabs.
Calculate quotes
3 minKnows your margins, list prices, customer-specific discounts. Pulls data from ERP, calculates, formats. You review and send.
Fill DPP fields
EU 2027Extracts Digital Product Passport data from your ERP records. Validates against ESPR schema. Fully auditable trail.
Pre-post accounting
3 receipts/minCaptures receipts, assigns cost centres, matches against open invoices. DATEV-ready export. Marion approves, not enters.
Logistics documents
7-step checkWaybills, customs declarations, HS code classification. Full compliance cascade from pick-up to delivery.
Projects and tasks
0 forgottenTracks overdue tasks, flags missed milestones, surfaces blockers. HEINI nags so you do not have to.
Customer communication
80% fasterComplaint handling, shipment status updates, follow-ups. Drafts the reply, pulls the data, waits for your approval.
Create content
LinkedIn posts, blog articles, newsletter editions. On-brand, on-schedule, ready for review. Not generated slop.
96 product videos. 12 minutes.
96 videosFrom your product data and images. For shop, social, newsletter. You approve — HEINI creates.
Page 1 on Google. And on Perplexity.
AEOHEINI optimises for traditional search AND AI search engines. Your product becomes the answer — not just a search result.
340 customers. 1 click. 5 minutes.
5 minNewsletter from your product news. Subject line tested. Send time optimised. You approve.
This is not a feature set. This is Marion's complete Tuesday. Every day.
While you clock off: 96 videos, 96 texts, 4 newsletters.
Tomorrow morning: approve.
What Thomas sees on his dashboard.
Before HEINI
With HEINI
Your team for the business.
11 agents active · 1 optional · All agents →
Napkin math.
No spreadsheet needed. The numbers are that obvious.
I was afraid AI would take my job. Now HEINI handles the parts I hated. I finally do the work I was hired for.
I did not want AI. I wanted fewer errors, faster quotes and DPP without panic. HEINI delivers all three. The $649 paid for itself on day one.
Why HEINI is not a ChatGPT wrapper.
Dual-LLM catalogue import
Two language models work in sequence: the first reads, maps and normalises any supplier format. The second validates, deduplicates and enriches. The result is production-grade product data in 14 seconds \u2014 not a ChatGPT prompt with hallucinated SKUs.
Policy engine with 5-layer governance
Every AI action passes through five independent policy checks before execution. Role-based access, tenant isolation, compliance rules, cost limits and human approval gates. Nothing happens without explicit permission. Nothing slips through.
DPP architecture with write proxy
Product passport data is staged, validated and signed before it touches the distributed ledger. A dedicated write proxy ensures tamper-proof anchoring without exposing business logic to the chain. EU-compliant by design, not by afterthought.
Digital freight envelope
Shipping documents, customs declarations and compliance certificates bundled into a single verifiable data structure. Seven-step validation cascade from pick-up to delivery. Every handoff auditable. Every document traceable.